It's hard to go five minutes these days without hearing about sustainability and being green. As a long-time environmentalist this is both cheering and infuriating. Yay that the masses and big business have finally gotten on the bandwagon. Boo that they keep talking about everything as if they just discovered it, and in the same breath as some other fad. Caring for the earth is not a fad: it's a way of life. But it does make it easier to be an environmentalist. There are more tools and resources popping up all the time. The carbon footprint calculators that are springing up all over is such an example.
Ever since I heard Matt Jones talk at Adaptive Path's MX Conference last week, this idea has been rolling around in my mind. Matt talked about the work he was doing with Dopplr, and showed how they just added the ability to see how your travel is adding to your carbon use.
My carbon footprint isn't that bad for an American (notice I qualify it :). I don't eat meat, I ride the bus to work, I compost and recycle, I bring my own bags to the grocery, my detergents and bath products are natural and not tested on animals. Sure, there's lots more that I could be doing. And things that I used to do that I probably should get back to doing (whatever happened to my EcoSneaks?). But I try to pick the more earth and animal friendly options when I can.
Except in one place: travel. My carbon footprint always tanks when you calculate in how much I fly. Airplanes are big time polluters. As a consultant, I am on the road a lot. I also love to travel in my personal life. Exploring other places was a value that I grew up with. And I believe that you can't fully understand some place if you haven't experienced it physically.
Obviously , movies, museums and zoos, photographs, video conference calls, and virtual worlds like SecondLife go a long way to broadening our horizons. They are suitable surrogates for the real thing in a lot of situations. For many people, it's the closest they will ever be able to get to the "real thing." Seeing a zebra in a zoo is better than never seeing a zebra at all, right?
But this brings us to the dilemma I've been wrestling with. If we really want to cut back on our pollution, energy use, and greenhouse gas production, we really should stop flying around the world. The "good" environmentalist would opt for virtual or local surrogates whenever possible, right? As the web and other technologies get better, we won't need to use up resources to go someplace; we just get there from our living room.
But... I don't think I can fully subscribe to that. As wonderful and beautiful and amazing as the Egypt-wing in the Metropolitan Museum of Art of New York is, it just can't compare to standing in the great hall at the Temple of Karnak in Luxor, Egypt. I've been to the Acropolis on the Greece sim in SecondLife. It's cool, but it's nothing compared to actually being in Athens. There are cases where close enough isn't good enough. Sometimes you need to have a face-to-face conversation. You can't approximate visceral reactions.
I believe what Baba Diou from Senegal said, "You only conserve what you love, you only love what you understand, and you can only understand what you've been taught." Which says to me, don't give up on having real, authentic experiences. It is through those experiences that we learn. Travel to Kenya and go on safari to see the zebra. But find a way to do it that has the least impact. And it may mean cutting way back in other areas of your life to balance out the excesses elsewhere.
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Dolores Blog showed thousands of colors to people and asked them to name the colors they saw. They then plotted those names on a color Wheel, printed in the color. They have a blog post describing the project. The resulting image is beautiful. They then added a filter so you can search for different color names and see where it is on the wheel. It's based on a study to test the universality of language.